Mommy Motrin

According to USA Today...

http://www.usatoday.com/news/health/2008-11-18-motrin-ads-twitter_N.htm

...moms were apparently offended by this ad from Motrin.

http://www.youtube.com/watch?v=XO6SlTUBA38

Says the article, "McNeil Consumer Healthcare is yanking new Motrin ads after an outpouring of negative 'tweets,' or postings, via Twitter, video on YouTube and postings on other social sites.

The ads, launched in magazines and online on Sept. 30, centered on new moms who carry their babies in slings (and might need Motrin). They likened the sling to a fashion accessory and said that while toting the baby can be tough, it 'totally makes me look like an official mom.'

Some moms saw the ads as snarky pokes at motherhood. Backlash hit a boiling point by Sunday, particularly with Twitter bloggers, even though some warned about overreacting."

After a long struggle to be an expectant first time mom over 40, I totally can't wait to look like an official mom.

And I am concerned about the aches and pains of motherhood.

I'm not offended by the ad, and I believe yanking the ad is an overreaction. It discusses the reality of toting a tot. I can't get too upset over that.

In fact, I'm more offended that moms would take issue with looking like moms -- which really is not automatic or easy for everyone to achieve, should be celebrated and cherished, and should not be looked down on or taken for granted.

Maybe to make it fairer, a line of commercials about "Motrin for the aches and pains of fatherhood" should have been launched at the same time.

As one poster posted, you can always buy generic ibuprofen if the ad rubs you the wrong way.