A hot topic this week on the Association of Health Care Journalists list serve, and on some health and health news blogs, is the covert or overt relationship of hospitals and foundations with the news. Do they sponsor a block of the news dealing with health and medicine, or underwrite a specific report, or buy commercial time that looks like news? One poster to the list serve contributed this article which cites specific examples.
http://www.businessweek.com/archives/2000/b3670143.arc.htm
Other AHCJ list serve posters have asked, who pays for the news? Medical centers, drug companies, and foundations may pay for time, which can sometimes indirectly, or even directly, influence content. But it seems to me, ultimately, it's the viewer who pays...in having to watch a report that has been bought and paid for and obfuscated as news.
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About Dr. Maria
- * Dr. Maria *
- Pittsburgh, Pennsylvania
- Dr. Maria Simbra is an Emmy award-winning television medical correspondent. In addition to her MD, she has a master's degree in journalism and mass communication. She has been a neurologist in private practice and in academia, and is making a transition to a new specialty: public health.
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